Xclusive Diamonds is the trading name of Gemex Trading Ltd, a company registered in England & Wales (Company No: [insert company number], Registered Office: [insert address]).

This Privacy Policy explains how we collect, use, and protect your personal data when you use our website or purchase our products. We are committed to safeguarding your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

We may collect and process the following personal information:

• Identity details (name, title, date of birth)
• Contact details (email address, phone number, billing/delivery address)
• Payment details (processed securely via third-party payment providers; we do not store full card details)
• Order history and purchase details
• Technical information (IP address, browser type, device, operating system, cookies, and usage data)

2. How We Use Your Information

We use your personal data for the following purposes:

• To process and fulfil your orders
• To provide customer support and respond to enquiries
• To send transactional communications (order confirmations, shipping updates, invoices)
• To send marketing communications (only if you have consented)
• To improve our website, services, and security
• To comply with legal and regulatory obligations

3. Lawful Basis for Processing

We rely on the following lawful bases under UK GDPR to process your data:

• Contract: Processing necessary to fulfil your order or provide requested services.
• Consent: Where you have opted-in to marketing communications.
• Legitimate Interests: For business operations, fraud prevention, and improving services.
• Legal Obligation: To comply with tax, accounting, and regulatory requirements.

4. Sharing Your Information

We do not sell or rent your data. We may share your personal information with:

• Payment providers to process transactions
• Shipping and courier companies to deliver your order
• IT and hosting providers to operate our website
• Professional advisers (legal, banking, accounting)
• Authorities or regulators where required by law

5. International Transfers

If we transfer your personal data outside the UK, we ensure appropriate safeguards are in place, such as adequacy decisions or standard contractual clauses approved by the ICO.

6. Data Retention

We keep your personal data only for as long as necessary to fulfil the purposes it was collected for, including legal, accounting, or reporting requirements. Typically, order and transaction records are retained for six (6) years in line with HMRC requirements.

7. Data Security

We use appropriate technical and organisational measures to secure your personal information and protect it from loss, misuse, or unauthorised access. While we take reasonable steps, no system is 100% secure, and we cannot guarantee absolute security.

8. Your Data Protection Rights

Under UK GDPR, you have the following rights:

• Right to access your personal data
• Right to rectification of inaccurate data
• Right to erasure (“right to be forgotten”) in certain circumstances
• Right to restrict processing in certain circumstances
• Right to data portability
• Right to object to processing (including marketing)
• Right to withdraw consent at any time (where applicable)

To exercise these rights, please contact us at the details below.

9. Cookies

Our website uses cookies and similar technologies to enhance user experience, analyse site traffic, and for advertising purposes. You can manage or disable cookies through your browser settings. For more details, please refer to our Cookies Policy.

10. Children’s Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect data from minors. If you believe a minor has provided us with personal information, please contact us so we can remove it.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with the revised “last updated” date. Please review it regularly.

12. Contact Us

Data Protection Officer
Gemex Trading Ltd (trading as Xclusive Diamonds)
Email: info@xclusivediamonds.com
Phone: +44 (0) 161 706 1696
Address: Regus, Aviator Way, Manchester, M22 5TG

If you are unhappy with how we handle your data, you may also lodge a complaint with the Information Commissioner’s Office (ICO).

Last updated:28/09/2025